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Athlete preparing to hit during a BDA beta session
Stafford / Fredericksburg, Virginia

Athlete
First.

Baseball and fastpitch development built around focused coaching, measurable progress, and an environment athletes want to come back to.

Programs

Choose the rhythm.

Development 1–4 gives families a simple choice: one, two, three, or four coached 1-hour sessions each week. Paid memberships start by November.

Development 1
$200 / month

One coached session each week.

One coached 1-hour session per week.

Which level fits?
Development 1 — $200/month
1 coached 1-hour session per week.

One Field House session plus one Garage session a week is Development 2 at $300 a month.

The BDA method

Measure what matters.

Use assessment and technology to understand the athlete more clearly, then keep the technology in service of coaching.

BDA Athlete 360 development wheel BDA crest stickers prepared for beta sessions Athlete training during a BDA beta session BDA baseball crest
Gauntlet

Make progress visible.

The Gauntlet turns measurement into a clearer picture of what to work on next. The sample below uses fictional information and no member data.

Sample report card

Gauntlet Report

Athlete
Sample Athlete
Current focus
Contact quality + throwing consistency
Exit velocitySample
Throwing veloSample
Contact scoreSample
MovementSample
ConsistencySample
Next targetSample
Training focus
Improve repeatability before increasing intensity.
See it in action

Real reps. Real energy.

Swing + data
Beta session montage
BDA crest sticker roll
BDA in the details
Athlete preparing to hit during a BDA beta session
Focused reps
Schedule / Now

Train with BDA now.

October is focused on free Garage Lab sessions for friends of the program. Indoor field space at the Fredericksburg Field House starts in December.

December

Indoor field space

Indoor field space at the Fredericksburg Field House starts in December through our Field House partner. Sessions use the same Development 1–4 structure: $200/$300/$400/$500 per month for 1–4 weekly one-hour coached sessions.

Field House sessions can also be added alongside Garage Lab sessions. Sessions count the same toward your Development level—for example, one Field House session plus one Garage Lab session each week is Development 2 at $300/month.

Ask about December indoor space
Founders + leadership

Built around the athlete.

BDA combines family perspective, technology, operations, product thinking, and baseball development around one athlete-first experience.

Josh + Luisa Murrell

Founders. Josh leads the vision. Luisa, his wife and an eight-year veteran of baseball-mom life, keeps the experience grounded in family reality.

AJ + Heather Campbell

Founders. AJ and Josh grew up like brothers. AJ connects technology and operations. Heather shapes the product experience. Their family understands demanding travel sports.

James Mancini

VP of Baseball. Josh's cousin leads baseball development, shaping coaching, curriculum and athlete progression.

Now building

BDA is searching for a Vice President of Fastpitch/Softball Development.

Planned headquarters

The planned Stafford HQ.

The images below are concept renderings for the planned headquarters. Details remain subject to change.

Planned headquarters ground-level arrival concept rendering
Concept rendering. Planned headquarters, details subject to change.
Planned headquarters training area concept rendering
Concept rendering. Planned headquarters, details subject to change.
Planned headquarters entry and check-in concept rendering
Concept rendering. Planned headquarters, details subject to change.
Planned headquarters aerial site concept rendering
Concept rendering. Planned headquarters, details subject to change.
Planned headquarters cutaway concept rendering
Concept rendering. Planned headquarters, details subject to change.
Indoor field space at Fredericksburg Field House
Fredericksburg Field House partner space.
FAQ

Quick answers.

Here are the basics on BDA’s current programs and next steps.

What are the current paid membership options?

Development 1–4: $200, $300, $400, or $500 per month for one, two, three, or four coached 1-hour sessions per week.

When do paid memberships begin?

Paid memberships start by November.

What is happening in October?

Garage Lab sessions are free in October for friends of the program.

What starts in December?

Indoor field space at the Fredericksburg Field House starts in December through our Field House partner. It uses the same Development 1–4 pricing and session structure as Garage Lab: $200/$300/$400/$500 per month for 1–4 weekly one-hour coached sessions.

Can I combine Garage Lab and Field House sessions?

Yes. Sessions count the same toward your Development level. For example, one Garage Lab session plus one Field House session each week is Development 2 at $300/month.

What is the Gauntlet?

A BDA assessment and report-card experience designed to make progress and next priorities clearer.

Contact

Stay close to what’s next.

Parents or guardians can join the interest list for Development membership, Garage Lab, December indoor field space, and facility updates. Garage Lab and Field House sessions can be combined within the same Development level.

Privacy

We collect parent or guardian contact information, athlete age range, and sport interest. We do not ask for athlete names on this form. Information is used only to contact you about BDA programs, events, and updates. We do not sell this information.

Privacy questions: members@baselinediamond.com

Parent/guardian contact only. Do not enter an athlete’s name. Information is used only to contact you about BDA and is never sold.